[15 September 2014]
End-to-end portfolio reduces complexity and cost of providing OTT video and IPTV services for multiscreen world
Imagine Communications, a market leader of media software and video infrastructure solutions serving the global broadcast, multichannel video programming distributor (MVPDs) and enterprise markets, today unveiled its vision for enabling Communications Service Providers to gain strategic advantage in offering over-the-top (OTT) video and IPTV services. As the only company in the industry with an end-to-end TV Everywhere solution – from media ingest to advanced advertising, subscriber billing and multiscreen CDN – Imagine Communications provides the know-how, technology and vision to capitalize on the growing demand for optimized video distribution across multiscreen environments.
“TV Everywhere is a game changer for Communications Service Providers around the world who are looking to offer their customers new services that increase loyalty and drive revenue,” said Charlie Vogt, CEO of Imagine Communications. “Driven by our vision of leading media companies to a future that is defined by IP, software-defined workflows and the cloud, we offer customers an unprecedented degree of flexibility and scalability that allows them to introduce new TV Everywhere technology and customized services with ease.”
MVPDs, in particular Communications Service Providers, are under severe pressure to provide video content to the multiscreen world, and they often must acquire technologies from many vendors to establish a complete TV everywhere offering. Because of its broad, end-to-end TV everywhere portfolio, Imagine Communications is uniquely able to offer a highly dense, scalable and operationally efficient solution to quickly deliver optimized experiences across multiscreen environments. The solution integrates the company’s SelenioNext™ Adaptive Bit Rate (ABR) transcoding, SelenioEdge™ Media Content Delivery Network (CDN), packaging, encryption, hyper-personal advertising, subscriber billing, ingest, automation, and storage. To integrate all components of the TV Everywhere solution together, the company’s next generation Zenium™ workflow manager provides an advanced, underlying, software-based media asset management tool that stitches workflow processes together and provides the lowest Total Cost of Ownership (TCO).
“Imagine Communications brings together the technology and vision to offer Communications Service Providers a single vendor solution with unparalleled time-to-service for a TV Everywhere future,” said Steve Reynolds, Chief Technology Officer for Imagine Communications. “Unlike others in the market who provide a point product approach to delivering TV Everywhere, Imagine Communications offers an end-to-end unified approach that takes the complexity out of OTT and IPTV service delivery, enabling Communications Service Providers to focus on the commercial dynamics of delivering these services.”
