Imagine Communications Provides Robust Turnkey Playout Solution at Cambodia’s SEA TV

Imagine Communications Provides Robust Turnkey Playout Solution at Cambodia’s SEA TV
June 27, 2018 Meriam Khan

[27 June 2018]

Broadcaster moves to modern automated playout platform based on software-defined tools

SINGAPORE, June 27, 2018 – Imagine Communications has updated the playout operations for South East Asia Radio & Television (SEA TV), based in the Kingdom of Cambodia. The new software-based, automated playout solution replaces an existing “channel-in-a-box” system.

SEA TV’s upgraded playout environment is based on Imagine Communications’ widely deployed ADC™ playout automation platform. Content is stored on a redundant network of Nexio+™ AMP® playout servers, with asset management provided by Nexio® Motion™ intelligent media movement software. The tightly integrated solution is implemented in software running on standard commercial off-the-shelf (COTS) hardware, allowing for improved operational efficiency and future scalability.

“Our original channel-in-a-box playout system wasn’t able to deliver the stability and scalability we required soon after implementation,” said Yim Cheatvannak, deputy director general of SEA TV. “With a strong and growing audience, we needed to raise the quality and reliability of our output, without adding to our operational workload. Imagine Communications proposed a solution that is proven around the world, and which fully automates our content control and delivery.”

SEA TV broadcasts to the entire country from a powerful transmitter at its studio site in the nation’s capital, Phnom Penh. Its output is also carried by satellite, cable and digital terrestrial platforms. The station first went on air in 2010.

“The new installation shows the power of our software-defined solutions,” said Mathias Eckert, SVP & GM EMEA/APAC, Playout & Networking Solutions at Imagine Communications. “We were able to implement a solution that precisely met SEA TV’s operational requirements in compact, space-saving hardware, install and test it quickly, and get the company on air seamlessly with minimal change to their operational procedures. SEA TV now has a modern playout system that will provide stable and secure playout for many years to come.”

Broadcast Technology (Cambodia) Co., Ltd. was the systems integrator on this project at SEA TV.

Imagine Communications is demonstrating automated playout and other next-generation solutions in collaboration with its local channel partners, Broadcast Engineering Services Pte. Ltd. (Stand #6F3-04) and Broadcast Technology Ltd. (Stand #4T1-01), at BroadcastAsia2018 taking place June 26-28 in Singapore.