[23 April 2013]
Cincinnati editorial house adds in-house colour grading to deliver full service offering to clients
Top editorial facility Red Echo Post, which has long served leading advertisers from its base in Cincinnati, has moved to round out its offering with a Baselight ONE colour grading system from FilmLight. The addition of the Baselight means that the company can add top end colour grading services to its clients.
Baselight ONE provides full functionality including real-time performance with a purpose-designed control panel. Red Echo committed to the service, adding a dedicated colour suite with carefully calibrated monitoring, allowing the clients and colorists to concentrate on getting the look perfect.
“More and more of our clients wanted us to provide colour grading, and it made sense for us to integrate it into our workflows,” said Tate Webb, editor and colorist at Red Echo Post. “We have top brands coming through, like Olay and Bounty, and only wanted to provide grading if we could do it properly.
“The entry-level pricing of the Baselight ONE made it possible for us to deliver this service cost-effectively,” he continued. “The result of this has not just been happier commercials clients, but more interest from local indie film producers. We have two movies going through the facility right now, which is great for diversifying our business, and great for the producers who have the best capabilities on their doorstep.”
Adding Baselight to Red Echo Post’s facilities alongside editing and audio has allowed them to change workflows to better serve the client and deliver higher quality. Now they can start work on colour while the edit is still taking place, compressing the workflow and allowing the editor to see the finished look. Scenes can be tweaked at the last minute, and client reviews are easier.
“When we decided to introduce colour grading we looked at all the available systems from around the world,” Webb concluded. “FilmLight has a good reputation, and we quickly came to love Baselight. It is an incredible price point for what we get, and as well as taking our own clients through the whole post we are now beginning to offer grading to other facilities in the area.”
About Red Echo Post
Red Echo Post is a sophisticated editorial, visual effects and sound design company specializing in work for the commercial and film community. Founded in 2001 by owner Craig Tyree, Red Echo Post was designed to find a better way to accomplish a variety of post-production goals with significantly greater efficiencies. By bringing together editorial, CGI, animation, 2D motion graphics, color grading and sound design earlier into the process, greater creativity and productivity have been realized. Their work has been seen on commercials for Olay, Tide, Cincinnati Children’s Hospital, Kentucky Lottery, Long John Silver’s, and Ethicon Endo-Surgery. For more information, visit www.RedEchoPost.com