[30 March 2016]
MKM Marketing Communications is boosting its industry-specific capabilities with the appointment of broadcast technology PR and marketing specialist Susie Haldar. Susie joins the growing company as senior PR account manager.
With more than 18 years industry experience, Haldar brings in-depth knowledge of the broadcast technology market, along with a strong grasp of commercial market trends and forecasts. She has an extensive network of contacts including industry press, technology innovators, manufacturers, industry bodies and broadcasters.
“We are thrilled to have Susie join our team,” said Meriam Khan, founder and managing director of MKM Marketing Communications. “Her professionalism, strong business acumen and her ability to interpret technology, business strategy and opinion into clear and concise PR and marketing messages has earned her a fantastic reputation across the industry and among media partners.”
Haldar has previously specialised in bringing PR in-house, having held senior PR and marketing positions with broadcast manufacturers and systems integrators including Miranda Technologies, Evertz Microsystems, TSL Products, TSL Systems, and most recently at BroadStream Solutions.
As a trained journalist, specialising in broadcast journalism, Haldar gained her Bachelor of Arts degree in the late 1990s. She entered the industry at the point of transition from analogue to digital and appreciates the ongoing progression of broadcast technology, including the current migration of traditional hardware solutions to the software-defined, IP-centric environment. The continuing fast-paced technological evolution keeps her keenly engaged with the market, she says.
“It is wonderful to have been involved with some of the most commercially successful and innovative companies in the industry – all which have helped to steer broadcasters through the ongoing transition,” said Haldar.
“I am very excited to have the opportunity to work on the PR agency side, especially with a company like MKM which is one of the most respected B2B PR and marcomms companies in the international broadcast and media technology sectors,” continued Haldar. “MKM has a diverse and well respected client portfolio, including true technology innovators, so I am privileged to be helping them to devise PR and marketing strategies, which will propel our clients forward.”