20221207 EditShare 2RUDL380Front (1)_ss

20221207 EditShare 2RUDL380Front (1)_ss
December 7, 2022 Betty Osborne

EditShare supports new storage and workflow design for popular reality show

Boston, MA – December 7, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has supplied a very large storage platform to market-leading Chinese television production company BKW. The EditShare environment, developed and implemented by local dealer and system integrator ThinkTone, supports multiple concurrent editors working on a popular reality television project.

Love Actually is the most popular reality show on the Tencent Video streaming platform in China, and is available globally on Tencent’s WeTV service. 12 young people live in the same large house for a month, and the show tracks their relationships as they develop. As well as activity in and around the house, the show tracks its participants as they go out and about daily activities such as food shopping.

The nature of the production means there are more than 100 cameras shooting simultaneously, generating enormous amounts of content and demanding powerful post production facilities. BKW looked at the state of the art in reality television production workflows worldwide. EditShare was able to bring considerable experience to these discussions, and the system design was tailored to the specific needs of Love Actually.

The system, developed by ThinkTone and EditShare, is built on the EFS450 storage solution, with 13 nodes and around 2 petabytes of storage, all available online. To enable the fast turnaround show to follow multiple simultaneous stories, there are 56 edit workstations across three production rooms. The show’s producers opted for a stylish, glossy look to the show, with the addition of highly stylised graphics.

“Reality television is growing exponentially in China, so to really win and keep an audience, you have to keep delivering the best insights, action and storylines,” said Xu Bing, CEO of BKW. “EditShare and their Chinese partner ThinkTone were willing to work with us to optimise not just their technology but our workflows to ensure we can deliver exciting and engaging programmes, quickly and efficiently. The result is that Love Actually is extremely successful.”

Said Bacho, CRO of EditShare commented, “The challenge for reality television programmes the world over is that they generate massive amounts of content, which has to be turned into compelling television virtually instantly. To do that cost-effectively while supporting the creative look and feel of the show demands a very special production environment: not just secure and stable storage and effective asset management to track the content, but the huge bandwidth required to deliver it to large numbers of editors working together. Built on EditShare’s storage and workflows, BKW’s Love Actually is the model for reality television the world over.”

For more information on EditShare solutions, please visit the website at www.editshare.com

About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.

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