Imagine Communications, SpotX and THEO Technologies Showcase Complete Ad Delivery Ecosystem at IBC2018

Imagine Communications, SpotX and THEO Technologies Showcase Complete Ad Delivery Ecosystem at IBC2018
September 6, 2018 Betty Osborne

Imagine – SpotX – THEOplayer


[DALLAS, 06 September 2018]

Integrated, best-of-breed platform enables seamless delivery of ads to OTT and linear broadcast screens

At IBC2018 (14-18 September 2018, Amsterdam), Imagine Communications, SpotX and THEO Technologies will demonstrate a complete, best-of-breed ecosystem that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos. The integrated, end-to-end ad delivery platform will be demonstrated at Imagine Communications’ stand at the Amtrium, #4. A01.

“Imagine Communications is committed to open, standards-based innovation that enables us to collaborate with other industry leaders like SpotX and THEO Technologies to provide proven, best-of-breed solutions that make it easier for our customers to transition to next-generation business models,” said Imagine Communications’ David Heppe, vice president product line management, Targeted Delivery.

IBC attendees will get hands-on experience with next-generation ad delivery via a tightly integrated multivendor ecosystem: From Imagine Communications, the most mature, scalable, feature-rich server-side ad insertion (SSAI) platform and a pioneering, software-based HTTP-to-UDP gateway; from SpotX, the leading global video ad decisioning platform, supporting best-of-breed programmatic and self-managed campaigns; and from THEO Technologies, the industry-leading THEOplayer, providing support for playback on every device and platform.

Allen Klosowski, SVP, Advanced Solutions Group at SpotX, explains, “SpotX is excited to partner with Imagine Communications and THEO to allow providers, programmers and broadcasters the ability to enable impression-based ad-decisioning that combines traditionally sold media with programmatic transactions across a wide variety of distribution channels.”

“It’s one of THEO Technologies’ ambitions to drastically simplify the process of building and configuring a streaming infrastructure,” says Pieter-Jan Speelmans, CTO at THEO Technologies. “Pre-integrations with SSAI-solutions and ad platforms not only reduce your costs, they also guarantee improved stability amongst your partners.”

The integrated platform delivers many business-driving benefits. It enables media owners to execute live and on-demand video campaigns at scale with broadcast-quality ads in a secure environment; reach a broad spectrum of devices with a single campaign through OTT delivery for HLS and DASH devices; obtain verification and reporting from both network-side and client-side; simplify the delivery of a quality experience to any viewer; and gain the control, transparency, and actionable insights needed to maximize yield on linear or VOD across OTT, broadcast, and cross-screen environments.

To experience this next-generation ad delivery ecosystem in action, visit Imagine Communications at IBC2018 at the Amtrium, Stand #4.A01.


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

About SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, MediaMath, MOAT, Nielsen, Oracle, and more.


Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at and follow @SpotX on Twitter and LinkedIn.

About THEO Technologies
THEO Technologies is the power behind THEOplayer and is at the forefront of the player industry. As one of the only truly dedicated player companies in the market, our Universal Player built in HTML5 provides a single player across all major devices, platforms, and browsers—both in browser and native environments without the need for plug-ins such as Flash or Silverlight. The Universal Player is pre-integrated with leading solution components across the video ecosystem including streaming, analytics, DRM and content monetization to remove the complexity of service development and deployment. We power the video services for some of the biggest video publishers in the world covering all industry segments and regions. More information can be found at