Imagine Partners with Vizrt for Cloud Production and Playout

Imagine Partners with Vizrt for Cloud Production and Playout
March 23, 2023 Betty Osborne

[DENVER, March 23, 2023]


Imagine Aviator integrates with Vizrt’s Viz Vectar Plus to deliver sophisticated live linear solutions in the public cloud


As part of its commitment to providing media companies with practical migration paths to the cloud, Imagine Communications today announces its partnership with Vizrt — integrating its Viz Vectar Plus cloud live production solution with the Imagine Aviator™ Make TV cloud playout solution. Imagine will demonstrate this advanced, end-to-end cloud workflow at the 2023 NAB Show (April 16-19, Las Vegas Convention Center, booth W2775).

By expanding the capabilities and workflow integrations of its award-winning Aviator platform, Imagine continues to broaden the appeal of cloud-based solutions. The partnership between Imagine and Vizrt brings dynamic live production and playout in the cloud together in a well-orchestrated solution. Enabling live production workflows for sports, news, and live events to feed downstream live linear workflows, it combines the dynamic and fluid nature of live production with the content acquisition, playout, branding, master control switching, SCTE decoration and ad insertion at the heart of Aviator.

“The demand for cloud-based production and playout continues to grow,” says Brendon Mills, General Manager of Networking and Playout at Imagine. “By partnering with Vizrt, we’re making it easier than ever for our mutual customers to leverage the flexibility and agility of the cloud to quickly respond to evolving market demands.

“Vizrt’s live production in the cloud is based on tried-and-true products and Imagine has a proven track record in cloud-based solutions. Combining the low-latency live production power from Vizrt with the system orchestration and premium-quality cloud playout capabilities of Aviator makes the resulting solution a powerful and compelling way to solve the most pressing problems our industry faces in the continued migration to cloud.”

The Vizrt Live Production system runs in the cloud and is operated via web browser or via a physical control panel. The user can access incoming live streams uplinked from on-prem and remote locations for contribution. These streams, along with clip and graphics resources accessible to Viz Vectar Plus, are combined to deliver the final production output. This output is available to Aviator, along with all other accessible live streams in the cloud. The production feed can be switched to air by Aviator based on a schedule or as needed with its master control solution to break into live programming. Aviator will return to the playlist after the live production based on the schedule — or unscheduled if the live event ends sooner or later than expected.

Each Aviator playout channel supports up to two live inputs per channel at any one time and controls cloud routing via Imagine’s Magellan™ Control System. It switches seamlessly between live streams, between live and clip-based content, and between two clips simply by selecting the appropriate source in the web browser user interface — no delays and no configuration required — delivering immediate on-air results. This includes support for DVEs for each input for both live and clip content. As a result, the combined Vizrt and Aviator approach offers the flexibility and immediacy of cloud production with the agility of cloud playout that can handle demanding multi-source workflows in a vast array of practical scenarios.

“Cloud production isn’t ‘the future’, it’s happening now,” states Ulrich Voigt, Global Head of Product Management, Vizrt Group. “Whether a broadcaster wants the flexibility to create in the cloud, or hybrid, our partnership with Imagine and its Aviator platform enables new possibilities in live production and playout workflows in the cloud. It’s guaranteed, tried and tested and the results are indistinguishable. The benefits of low-latency video workflows, including true scalability, remote collaboration, and cost and carbon savings, are pioneering a new era of live production. We are proud to work together with Imagine to see pure cloud production become reality.”

For more information about Imagine Communications’ products and solutions, please visit


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

About Vizrt
Vizrt® is the world’s leading provider of innovative visual storytelling tools for media content creators in broadcast, enterprise, or new media – unlocking the power of a story for all. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt offers Flexible Access to our workflows, and our platforms integrate with third-party products because we believe in enabling our customers’ success, giving them the right tool for the job, and accelerating their creative excellence. More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky Group, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more.