Zhejiang TV Adds Shopping Channels Using Imagine Communications Broadcast Infrastructure

Zhejiang TV Adds Shopping Channels Using Imagine Communications Broadcast Infrastructure
November 1, 2016 Meriam Khan

[01 November 2016]


Imagine Communications, empowering the media and entertainment industry through transformative innovation, has extended the broadcast facilities at Zhejiang Radio and Television Group (ZJTV), China’s fourth-largest television network. Among the broadcaster’s outputs is the playout operation for three channels on behalf of the Best One home shopping company. Local systems integrator Century Sage Scientific implemented the solution.

ZJTV, a longtime Imagine Communications customer, relies on a large installation of the company’s routing, processing and distribution technology. To facilitate the three new Best One live channels, ZJTV added a Platinum ™ VX digital video router and the Selenio 6800+™ core processing and distribution platform, as well as Selenio X100™ Series infrastructure equipment. The installation provides ZJTV with the signal processing, monitoring and distribution capabilities required to deliver accurate frame synchronisation and conversion.

“Imagine Communications is well-known to us, and to the wider broadcast community in China, for its high-quality, reliable baseband video infrastructure products,” said Song Yang, director of engineering at ZJTV. “We knew that the technology would do what we needed to get the three Best One channels on air, and we received excellent support from Imagine Communications, as we always do.”

As a leading broadcaster in China, ZJTV was determined to take on its new playout responsibilities with the highest possible quality and reliability. Modern broadcast practices require that playout centres operate automatically for much of the time, demanding consistent performance and extreme reliability of their core video infrastructure.

“For projects like this, we recognise our customers are looking for industry-proven quality and reliability, coupled with state-of-the-art functionality,” said Joe Khodeir, senior vice president Asia Pacific for Imagine Communications. “The reason that ZJTV, and many other major broadcasters in China, turn to us for their core infrastructure is because we have a strong presence in China that provides responsive support for our market-leading products, and we understand their particular requirements, as well as clearly demonstrate that we deliver against them time and time again. We are pleased to have expanded our installation at ZJTV.”

For more information, please visit www.imaginecommunications.com.