Abu Dhabi Media Company, Live HD successfully completes live broadcast of du media cloud

Abu Dhabi Media Company, Live HD successfully completes live broadcast of du media cloud
October 18, 2016 Meriam Khan

·      du media cloud delivers next-gen cloud based omni-media infrastructure services for media producers and broadcasters

·      ADM Live HD channel first in the MENA region broadcasted an end-to-end replication through the cloud infrastructure including editing, MAM and playout for broadcast and OTT

[18 October 2016]

In yet another UAE first, Abu Dhabi Media Company (ADM) has successfully commenced a live broadcast of media business continuity on du media cloud services. By being the first in the region to run a live broadcast embracing next generation cloud based unified IP infrastructure to deliver content – anywhere, anytime on any device, ADM is showcasing its vision and leadership in this space.

“We would like to congratulate LIVE for being so quick to act and broadcast our media cloud solution for the first time in the region. At du, we continue to work with visionary partners, including Imagine Communications, who are not afraid to push the envelope when it comes to technology. We are very pleased to be pioneering the first operator hosted media cloud solution,” said Fahad Al Hassawi, Chief Commercial Officer, du.

UAE operator du has created an ecosystem of industry leading cloud hardware and software partners specialized in media industry to become the first operator in MENA region and beyond to host a complete end-to-end media cloud services offering. This cloud-based solution improves performance while simplifying media management for all media stakeholders.

ADM Live HD channel broadcasted the solution end to end, and replicated the HD Live channel through the cloud to deliver  business continuity, essentially running the entire broadcast operations in the cloud from ingest through to editing, MAM (media asset management), playout and live transcoding for broadcast and OTT (over the top) service.

“We have a dedicated team of expert broadcasters and creative professionals working with the most advanced equipment in the region to broadcast and produce great TV. Our team is strategically located in the regional hub of Abu Dhabi,” said Ali Buali, CEO of LIVE. “We are thrilled to have partnered with du to deploy its innovative media cloud solution and bring next generation broadcast technologies to life for our stakeholders and viewers.”

du’s Media Cloud based solution improves performance while simplifying media management for TV stations and other media producers and broadcasters. The solution enables the media industry to digitally transform to deliver omni-media services in the cloud with increased flexibility, ease of use and accessibility. du is working closely with key hardware and software ISVs to create a complete ecosystem with ready-to-go packages for the media Industry.

One of the leading partner companies, Imagine Communications, is no stranger to building virtualized, cloud-based solutions for broadcasters. Already a provider of end-to-end broadcast solutions to ADM including playout, media asset management, traffic, scheduling and graphics.

Paul Wallis, Imagine Communications’ Director of Sales in the Middle East and North Africa commented: “We are delighted to be involved with this broadcast at ADM and have deployed a range of broadcast operations solutions to ensure that we can maintain live on-air transmission, using cloud services, in the event of a failure.  This broadcast is not about getting any pictures on air but about guaranteeing the continuity of ADM’s live operations is maintained from the cloud.” Wallis continues, “the entire live operations can be switched to the cloud and run live from anywhere using our Versio™ integrated playout in the cloud platform, alongside our Nexio® Motion MAM and SelenioFlex™ Live transcoding solutions in tandem with du media cloud services.  This cloud-based solution is fully integrated with ADM’s current on-premise infrastructure and will help to ensure the best viewing experience all the times.

du is the first telecommunications provider in the MENA region to launch end-to-end Media Cloud Services. Its Media Cloud improves performance while simplifying media management for broadcasters, content producers and other content providers. du’s Media Cloud Services combines its leading network of UAE Data Centres, national and regional interconnectivity, fibre and teleport infrastructure to deliver a comprehensive suite of  services. These include a complete video production and environment with Disaster Recovery Playout Services, all delivered via the Cloud. This not only gives the Media industry a flexible and scalable solution for managing and delivering content to users, but also enables a whole range of other functions e.g. Media Asset Management in the Cloud and HD Cloud editing, digital archiving amongst others. du is delivering rapid time-to-market with easy access to content from a single platform.